The study, based on data from a free online dating site, also reveals that while men become more desirable as they age — peaking at 50 years old — women are deemed steadily less so.
Writing in the journal Science AdvancesBruch and co-author Mark Newman, also from the University of Michigan, describe how they untangled the nuances of modern heterosexual courtship by looking at data from almostusers during January across New York, Boston, Chicago and Seattle. The identity of the website, they say, cannot be revealed due to a non disclosure agreement. user was ranked by their desirability based on how many people initiated contact with them, and how popular those people sending the initial message were.
But this latest study is based on actual behaviour. Are dating leagues real results reveal that when it came to making the first move, men and women tended to contact people with a broadly similar level of desirability to themselves, but most tried to punch above their weight by offering an opening gambit to people more desirable than themselves.